Why Telling the Right Story to the Right Audience Is Critical to Success

In the video below, Gary Vaynerchuk, founder of VaynerMedia and New York Times and Wall Street Journal best-selling author, explains how marketers need to change their approach to get attention and to make their voices heard. He says, that the most important thing is how you tell your story and this has changed a lot in the past 10 years.

We have to stop telling stories the way we did 10 years ago and start to adapt to new platforms. In our fast changing world, attention and time are the only real assets. So every marketer fights for attention. You can no longer just push your content out there. You have to add real value and figure out how you can tell your story in micro-moments.

Because in today’s world, most of the people consume content on their phones. They want to decide when and what they want to watch. The times where the people were hooked in front of their TVs are over. You can now even just fast forward ads on your TV. Also YouTube ads, 50% of the internet users use ad-block anyway and those who don’t just open a few other tabs and watch the video once the ad is over.

The question now is, how you can give someone something, which is really lightweight and can be consumed easily from a mobile phone? The channels you can use are of course social media networks. But we have to analyze the psychology behind those platforms first, before we start creating content for them.

Because only if you know what the people want on those platforms, you can start to tell high quality stories. You need to understand the context, you can’t treat social media the same as email marketing and just distribute your content. You have to understand why people are on certain platform and give value first.

If you want to know more, I highly recommend you watch the video below. Gary explains his ideas in much more detail and gives you a lot to think about.

Watch the video on YouTube

Read more at garyvaynerchuk.com

Thanks for watching, see you next time!

Jerome Branny

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